Pretend

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Seinabo Sey's New Single Is Fierce

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An artist who seamlessly combines soul with EDM is typically hard to find, and Seinabo Sey does exactly that — with a signature style all her own. This month, the up-and-coming artist released yet another promising single, “Pretend.”

The new track is a thrilling indication of what to expect from her debut album, which is scheduled to be released in October. Lyrically, the carefree anthem encourages you to forgot about things you can’t control; musically, it forces you to do so.

Hailing from Stockholm, the Swedish/Gambian singer has been making waves in the music scene since the release of her first EP, For Madeleine, at the top of 2014.

On instant hits like “Hard Time,” “Younger,” and “Pistols,” her powerful vocals are mesmerizing, especially paired with the tracks’ captivating beats. Whether her talent comes naturally to her or has been carefully groomed over time (her father was a well-known musician in Gambia), Sey’s sound is undeniably unique.

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